Guide

Giant Bicycles is owned by Giant Manufacturing Co., Ltd. (Giant Group), a publicly traded Taiwanese company listed on the TWSE as 9921.

Framed Bikes was owned by Camping World through Active Sports; the brand went dormant after The House closed in 2023.

As of 2025, Vertigo Motors is owned by Josep Serra “Xiu” and Marc Colomer, with majority investment from a Chinese motorcycle manufacturer.

Recumbent bike users include beginners, older adults, people with back, joint, or balance limits, and anyone seeking low-impact cardio with comfort.

Lectric eBikes is privately owned by founders Levi Conlow and Robby Deziel, with private equity firm Bertram Capital holding an undisclosed stake.

Revel Bikes is owned by founder Adam Miller, who bought the brand back in May 2025 and now runs it as an independent, founder-controlled company.

Ragley Bikes is owned by Frasers Group via its 2024 purchase of WiggleCRC brands and IP.

Voodoo Bikes is a Halfords own-brand in the UK, designed and sold only by Halfords and Tredz under licence with design input from Joe Murray.

Firmstrong Bikes is operated by Sixthreezero Enterprises, LLC (doing business as Firmstrongbikeco.com); it’s a private brand, not a public company.

Echelon Fitness is privately held; founder Lou Lentine leads it, with controlling stakes reported for Goldman Sachs Growth and North Castle Partners.