Lectric eBikes is privately owned by founders Levi Conlow and Robby Deziel, with private equity firm Bertram Capital holding an undisclosed stake.
The short story: Lectric eBikes is a privately held American company created by two childhood friends, now led by the same duo. The brand grew by selling value-packed models direct to riders and, in 2021, accepted growth capital from Bertram Capital. No public filings list majority ownership, so the company is best described as founder-led, venture-backed, and private.
Who Owns Lectric Bikes? Ownership Explained
When shoppers ask, “who owns lectric bikes?”, they usually want clarity on control, accountability, and where the money flows. Here’s the simple version: Lectric eBikes LLC was founded in 2018 by Levi Conlow and Robby Deziel. The pair still run the business day to day, with Conlow as CEO and Deziel guiding product and engineering. In January 2021, private equity group Bertram Capital invested in the company. The stake wasn’t disclosed, and Lectric remains private, so there’s no public report that breaks down exact percentages. In practice, that means the founders still set direction while an institutional partner helps fund growth, logistics, and hiring.
Ownership At A Glance
This compact table pulls the facts together for fast reference.
| Item | Current Detail | Notes |
|---|---|---|
| Legal Entity | Lectric eBikes LLC | Privately held U.S. company |
| Founders | Levi Conlow; Robby Deziel | Childhood friends who launched in 2018 |
| Executive Leads | CEO: Levi Conlow; Co-Founder: Robby Deziel | Founder-led management |
| Investor | Bertram Capital | Growth capital invested in Jan 2021 |
| Headquarters | Phoenix, Arizona | U.S. direct-to-consumer focus |
| Ownership Split | Undisclosed | No public majority/minority breakdown |
| Public Company? | No | No public shares or quarterly filings |
How Lectric eBikes Started
The spark came from a simple ask: build an e-bike that rides well and costs less. Conlow’s dad wanted an affordable option, and Levi teamed up with Deziel to create one. They prototyped, tested, and launched a folder that hit a sweet spot on price, speed, and range. Word spread through rider groups and YouTube reviews. The Lectric XP line took off, and the firm scaled fast with a warehouse model, simple packaging, and hands-on customer care. That rapid growth and consistent sell-through attracted investor interest, which led to the 2021 deal with Bertram Capital.
Founder Roles And What They Mean For Buyers
Founder-run companies tend to move fast on product tweaks and service fixes. For riders, that shows up in frequent running changes, fresh accessories, and quick responses when parts fail. Because the same names who started the brand are still steering it, decisions track closely to rider feedback and warranty learnings. That keeps models affordable and practical rather than spec-sheet puff pieces. In short, ownership that sits close to customers usually results in bikes that feel sorted in the real world.
What The Bertram Capital Investment Changes
In 2021, Bertram Capital announced an investment in Lectric eBikes. The release didn’t share a percentage or valuation, and no later filing set a public figure. For readers, the takeaway is simple: there’s now institutional backing for inventory, logistics, and hiring. Access to capital supports better parts availability, stronger warranties, and steadier pricing in peak season. It doesn’t automatically mean a loss of control; founder-led brands frequently retain voting control or board leadership even when outside money joins the table. The best indicator is who speaks for the brand and who executes product calls. With Lectric, that’s still the founders.
Why The Company Stays Private
Staying private keeps paperwork light and control tighter. There’s no quarterly earnings call to drive short-term choices. Instead, the team can iterate frames, motors, and harness layouts on rider feedback cycles. Revenue and unit volumes can remain off the record, which removes external hype and lets the brand ship what riders actually buy. For shoppers wondering who owns lectric bikes, “private and founder-led” is the practical label that shapes how models get built.
Main People Behind The Brand
Two names matter most when you’re checking ownership: Conlow and Deziel. Conlow handles vision, hiring, and service culture. Deziel obsesses over geometry, wiring, and accessories that solve daily use problems like hauling, folding, and staying visible at night. Together, they made a direct-to-consumer brand that emphasizes approachable pricing and punchy specs. Their public talks and interviews reinforce the same through-line: keep bikes fun, keep service friendly, and keep prices logical.
Where The Facts Come From
Ownership details come from the company’s public profile and investor statements. The Bertram Capital announcement confirms the 2021 investment, and Lectric’s own About page outlines the founders and origin story. These sources are straightforward, dated, and attributable.
How Ownership Affects Warranty, Parts, And Service
Ownership isn’t just a trivia question; it shapes your experience after checkout. Founder-led, investor-backed outfits can pair fast product iteration with the resources to honor warranties and stock spares. In Lectric’s case, private status keeps overhead low and speeds decisions, while outside capital can shore up inventory and logistics. That’s a practical blend for a fast-moving category where controllers, displays, and brake parts vary by batch.
Service Expectations When A Brand Is Founder-Led
Expect direct answers, straightforward troubleshooting, and a willingness to ship parts quickly. Brands this size publish how-to videos and respond on social channels because it shortens ticket times. Because the ownership sits close to the ground, warranty policy changes happen faster. You’ll see that in sensible coverage terms, parts kits that fit older models, and open communication when a batch needs a fix.
Ownership Timeline And Milestones
The company’s growth shows up in a few clear moments—prototype, launch, hypergrowth, and the investor round. Here’s a scrubbed timeline so buyers can see how the ownership picture formed.
| Year | Milepost | Ownership Angle |
|---|---|---|
| 2018 | Company founded by Conlow and Deziel | Two founders on day one |
| 2019 | Lectric XP sales take off DTC | Bootstrapped growth phase |
| 2020 | Rapid scale and national buzz | Founder-run, reinvesting profits |
| 2021 | Bertram Capital investment announced | Outside stake; details private |
| 2023 | Expanded lineup and accessories | Founder-led with investor support |
| 2024 | U.S. sales volume remains high | Still private; no IPO |
| 2025 | Founders active in category news | Public face and operators |
How To Verify Who Owns A Private Brand
Public companies publish detailed filings. Private companies don’t. Even so, there are reliable ways to cross-check ownership claims without falling down a rumor hole. Use a mix of first-party pages, reputable press releases, and long-form interviews. Skip anonymous forums for anything beyond color commentary. If a percentage stake matters to you, ask the brand directly in writing; private firms may share context even if they won’t send a cap table.
Quick Checks That Any Shopper Can Run
- Read the company’s “About” page for founder names and headquarters.
- Scan press releases for investor names, dates, and deal language.
- Watch founder interviews to validate roles and priorities.
- Look for recent product launches to gauge operational control.
- Check warranty language for signs of stable backing.
Does Ownership Matter For Resale And Accessories?
It does, mainly because stable owners keep parts in stock and manuals current. When a brand flips hands often, adapters, racks, and battery SKUs can change faster than support can keep up. With Lectric, the steady founder presence aligns with broad accessory support and clear fitment guides. That continuity helps resale values since buyers trust that chargers, tires, and racks will be easy to find in a year or two.
Plain-English Answer For Shoppers
If you came here asking “who owns lectric bikes,” here’s the straight answer in one breath: two founders still own and run the company, and a U.S. private equity firm holds a stake. The business remains private, so no public record shows exact percentages. For riders, the meaning is simple—expect founder-level attention with institutional resources behind it.
Method Notes
This page draws on primary sources and direct statements. The investor link above is an official release with specific names and dates, and the company page lists the founders and the brand story. No speculation about stake size appears here because none was published. If the company or investor releases new details later, those facts will replace any dated lines on this page. These citations give clear names, dates, and verifiable context that readers can trust right now.
Common Misconceptions About Ownership
A few myths float around rider forums. One is that a private equity deal means a flip is imminent. Deals vary. Some funds hold operating companies for years and focus on supply chain and service stability. Another myth is that outside investors always raise prices. Pricing tends to track freight costs, component markets, and warranty math more than cap table changes. A third myth says founders step back once investors arrive. In Lectric’s case, the founders remain the public face and the operators shoppers deal with from launch to warranty claims.
How Lectric’s Ownership Model Compares
Across ebike brands, three patterns pop up: venture-backed blitz growth, regional family shops, and founder-led DTC lines. Lectric matches the third while taking growth capital. That mix explains fast refreshes and steady service. Pricing stays everyday, and parts supply benefits from stronger purchasing power. You feel it in shorter waits for wheels, batteries, and racks.
Signals That Ownership Is Working
You don’t need a cap table to judge health. Look for fast parts shipping, instructions that match your bike, and real answers on tickets. Notice frank recall notices when needed and steady firmware updates. Brands that own their choices show up in these daily details. That’s the lens to apply when you read about who owns lectric bikes.