Where Are Moustache Bikes Made? | Made In Vosges France

Ask a rider who owns a Moustache and you will often hear about the smooth Bosch motor, the neat frame details, and a clear sense of care in every weld and bolt. Behind that feel on the road sits a pretty specific question many buyers have: where are these e-bikes actually built, and how French is the “French e-bike” label on the downtube?

When you search “where are moustache bikes made?”, you are mainly asking two things. First, where the company designs and assembles the finished bikes. Second, where the main parts such as the frame, motor, and battery come from, and how much of the process stays in Europe.

Where Are Moustache Bikes Made? Factory Location In France

Moustache Bikes belongs to Cycle Me, a company based in the Vosges, a forested area in northeastern France. The current headquarters and main assembly plant sit in Thaon-les-Vosges, close to Épinal. That is where complete bikes roll off the line before heading to dealers across Europe and beyond.

Since the launch of the brand in 2011, every Moustache bike has been designed, drawn, tested, and assembled in-house in this region of France, according to the company’s own production description. Frames, drive units, wheels, and controls all come together on assembly lines that keep engineering, painting, checks, and logistics under one roof or within a short drive.

Production Stage	Main Location	What Happens There
Concept & Design	Thaon-les-Vosges, France	Geometry, model range, specs, and visual design are created.
Prototype Testing	Vosges region, France	Frames, motors, and components are tried on local roads and trails.
Frame Production	Taiwan & Portugal	Hydroformed aluminium and some cast frames are produced.
Frame Finishing	Jura & Alsace, France	Casting, machining, and powder coating on certain models.
Paint & Graphics	Near Moustache plant	Color, logos, and clear coat are applied to finished frames.
Final Assembly	Thaon-les-Vosges, France	Frames, Bosch systems, wheels, and finishing kit become complete bikes.
Wheel Building	Thaon-les-Vosges, France	Hubs, spokes, and rims are built into wheels close to the assembly line.

Vosges Roots And French Base

The founders chose the Vosges for more than old links to the area. Steep forest roads, rolling valleys, and winter weather give a tough proving ground for motor systems and frames. Engineers and test riders can leave the factory and reach strong climbs or gravel tracks in minutes, which shortens feedback loops between ideas on the screen and behaviour on the trail.

The brand started in Golbey, just outside Épinal, then moved in 2017 to a much larger site in Thaon-les-Vosges to keep up with demand. Later expansions added extra assembly lines and space for wheel building. Production capacity now reaches tens of thousands of e-bikes per year, supplied to hundreds of dealers in France and abroad.

Global Parts, French Assembly

Like most modern bike names, Moustache mixes local work with a global supply chain. Hydroformed aluminium frames have long come from partners in Taiwan, a country with deep knowledge in high-end bicycle manufacturing. Some newer cast frame sections are made in southern France, processed in the Jura, then painted in Alsace before heading back to Vosges for final assembly.

Motors and batteries come from Bosch in Germany, one of the earliest and closest partners of the brand. Cockpit parts, brakes, drivetrains, and suspension arrive from European, Japanese, and American suppliers. The French plant then handles paint touch-up, small part fitting, software checks, and every step needed to turn a bare frame and box of parts into a ready-to-ride e-bike.

Moustache Bike Manufacturing In France: How Production Is Organized

To understand the production story in full, it helps to follow a typical bike from idea to showroom stand. While each model family has its own quirks, the broad production rhythm stays similar across urban, trekking, cargo, and mountain lines.

From First Sketch To Tested Prototype

Work starts in the design studio at Thaon-les-Vosges. Product managers set the role of each bike range, from city comfort through long-distance touring to full-suspension trail riding. Designers then draw frame shapes, cable runs, and battery layouts that match that brief, keeping an eye on Bosch motor clearances, tyre space, and accessories such as racks and lights.

Engineers model stress points and weld zones, then send drawings to frame partners for first samples. Those early frames return to Vosges for test builds. Staff, sponsored riders, and sometimes dealers ride them on local roads, forest tracks, and alpine-style climbs. Feedback on handling, stiffness, and comfort feeds back into a new round of drawings before the frame shape locks in.

Frame Casting, Welding, And Finishing

Once a design is final, production frames roll in from partner factories. Classic hydroformed aluminium frames still mainly arrive from Taiwan, where long-term suppliers draw, press, and weld the tubes. Moustache has also introduced cast aluminium frames such as the J series. These start life at a foundry near Marseille, then move to machining in the Jura and powder coating in Alsace before the halves are joined and checked back in Vosges.

During this stage, the French team monitors alignment, weld quality, and paint thickness. Any frame that fails checks stays off the line. Approved frames receive small fittings such as cable guides, rubber plugs, and frame protection before they move toward assembly lines.

Assembly Lines In Thaon-Les-Vosges

The main plant in Thaon-les-Vosges runs several lines, each tuned to a group of models. Workers start by fitting the headset, fork, and small frame parts. Bosch drive units, batteries, and wiring harnesses follow, with each step logged in a tracking system. At the same time, wheel building stations lace hubs and rims, tensioning and truing by machine and by hand.

Further down the line, brakes, drivetrains, bars, stems, and contact points are fitted. Every bike passes a long checklist that covers torque settings, firmware versions, light function, wheel alignment, and final paint condition. Only once those checks pass does a bike enter packing and shipping.

The brand describes this process in plain language on its own production page, which is worth a read if you want the company’s direct wording. You can find it under the How are Moustache bikes made? section of the official site, where they stress that every bike is designed, tested, and assembled in the Vosges region of France.

Why Origin Matters When You Choose A Moustache

Origin shapes more than flag stickers on a seat tube. It also points toward labour standards, supply chain distances, service access, and resale value. French design and assembly, backed by Bosch systems from Germany and long-term frame partners, gives buyers a mix of European oversight and proven specialist suppliers.

Because assembly sits in France, Moustache can react faster to mid-season tweaks. If mechanics or dealers spot a brake hose rub point or a fender mount that rattles, engineers and line staff can talk in person and adjust small fittings, cable angles, or torque settings without waiting for a full model-year change.

Component Or Step	Typical Source	What It Means For Riders
Frame (hydroformed)	Taiwan	Drawn and welded by long-standing bike factories, then finished in Europe.
Frame (cast J series)	France	Cast near Marseille, processed in Jura, coated in Alsace, joined in Vosges.
Motor & Battery	Bosch, Germany	Well-known drive systems with wide dealer service coverage.
Wheel Building	Thaon-les-Vosges, France	Rims, spokes, and hubs built near final assembly for tight quality control.
Finishing Kit	Mix of global suppliers	Bars, stems, saddles, and tyres chosen from trusted component brands.
Design & Testing	Vosges region, France	Local roads and hills shape handling across the full model range.
Final Quality Checks	Thaon-les-Vosges, France	Each bike passes a multi-point checklist before shipping to dealers.

How Moustache Compares With Other E-Bike Brands On Origin

Many e-bike names sold in Europe rely almost fully on Asian production, with frames, motors, wheels, and small parts all built and assembled far from the markets where the bikes are ridden. Moustache sits in a slightly different spot. Frames and some parts still come from Taiwan or other partner countries, yet every complete bike passes through a French factory where the brand has direct day-to-day control.

This mix affects maintenance and long-term ride feel. A dealer who sells many bikes from one brand learns where cable rub can appear, which bolts need fresh grease after wet seasons, and which firmware updates cure certain motor quirks. Because the same factory builds the bikes year after year, feedback loops run short and practical tweaks show up quickly on the line.

Shoppers who care about European production also sometimes look at wider context, such as the growth of e-bikes in France and the Vosges region. Public sources like the Moustache Bikes entry and the brand’s own history pages give extra background on how the company grew from a small Golbey workshop into a major local employer.

What This Means For Your Next E-Bike Choice

So where are moustache bikes made in practice, when you stand in a shop and test ride one around the block. Finished bikes come from a factory in Thaon-les-Vosges, where staff who live nearby build, check, and ship them. Frames may come from Taiwan or from a French casting route, motors and batteries arrive from Bosch in Germany, and a long list of global suppliers fill in brakes, drivetrains, and small fittings.

If you want an e-bike with French design and assembly, clear European oversight of production, and the backing of Bosch drive systems, Moustache sits firmly in that space. You can confirm this picture through the brand’s own description on that same “How are Moustache bikes made?” page, which sets out their commitment to designing, drawing, testing, and assembling each bike in the Vosges.

For riders, that mix of French assembly and global sourcing means solid service access, steady software updates, and frame designs shaped by the same roads Moustache staff ride after work. When you ask where are moustache bikes made, the reply is France, with deep roots in the Vosges, backed by trusted suppliers who handle the heavy lifting on motors, batteries, and some frame production.